Innovative and creative communication is no longer limited to traditional consumer brands. The health sector has recently witnessed an incredible surge in creative campaigns that convey strong messages and highlight key issues. Lions Health is only a three year old category at the Cannes Lions festival, but it’s already carved out a space for itself, inspiring … Read more
Mesmerized by the photogenic yachts and rosé bottles sized to match, it is easy to forget that the real value of the Cannes Lions Festival of Creativity happens in dark windowless rooms inside the Palais. Not only on the main stages, with Cannes’ unique parade of world class talent from the creative industries and beyond, … Read more
What this year’s Cannes Festival of Creativity made quite clear is that a great case study has nothing to do with winning. It’s the story, not the “study,” that goes home with a coveted Lion. So it’s time for us to reinvent the traditional “clinical” case study as a piece of compelling storytelling all its … Read more
This post originally appears on the Holmes Report Huawei, a company almost unknown its own market five years ago, is now preparing to tell its story aggressively in the West. CANNES—Huawei, a company almost unknown its own market five years ago, is now preparing to tell its story aggressively in the West. “We want to … Read more
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How are Chinese brands breaking through markets to challenge the West? Glory Zhang, chief marketing officer of Huawei Consumer Business Group, will share with you her bold and creative ambition as part of a Chinese brand eager to take on its Western counterparts and disrupt the status quo. Join her in conversation with Fast Company … Read more
Every year, PR pundits and assorted media experts recycle the same tired stories about ad agencies winning ‘our’ Lions. They miss the real headline: Hardly any of the work entered is from PR agencies. In 2009, only about 30% of entries came from PR agencies; 10 years on, it is a woeful 10%. If you don’t participate, … Read more
Spending a week at the Cannes Lions Festival is surreal. You are on the French Rivera, in proximity to A-list celebs, C-suite execs and people offering freebies. Within this environment, it can be easy to forget why we’re there: to celebrate the power of creative communication. While our day jobs require that we focus on … Read more
Today Madonna Badger returned to the Cannes Lions stage to talk about Creativity and Responsibility. The festival’s biggest sensation from last year was on a panel hosted by P&G Chief Brand Officer Marc Pritchard and was joined by media legend Tina Brown CBE and Facebook COO Sheryl Sandberg. Quite the line-up. I’m always fairly skeptical … Read more
