The Cannes Before the Storm

by H+K Global

June 19, 2017

The Cannes Before the Storm

Coast

THE DAY BEFORE THE CANNES FESTIVAL OF CREATIVITY BEGINS IN EARNEST is a ballet of well-managed chaos. Some venues are still being built and painted, agencies furiously slap up posters promoting their events, and the infamous Gutter Bar — the perennial Cannes watering hole — still has empty seats. But unlike other conferences (and I’ve … Read more

Insight Tells Us What to Say – But Emotion Tells The Story

Storytelling Communications

Look at the 2017 Cannes Lion winners thus far and a pattern emerges – a familiar configuration of emotional drama. This should come as no surprise. Emotion is in our DNA; it’s a universal language that’s especially appropriate on a global stage like the Cannes Lions Festival of Creativity. But dig deeper and you realize … Read more

H+K Launches The Shanghai Addition

Shanghai Addition

Cannes, 20 June 2017 – Hill+Knowlton Strategies (H+K) launches the Shanghai Addition at the Cannes Lions Festival of Creativity. The Shanghai Addition is a new way to connect Chinese brands with audiences, cultures and markets around the world, helping them grow creatively and quickly into key geographies. The team currently works with Huawei, Honor, and … Read more

A feminist guide to Cannes Lions 2017

This article originally appeared in The Drum. If you are lucky enough to have a delegate badge for the Cannes Lions Festival of Creativity, you have hundreds of official seminars and talks (not to mention the fringe festival) fighting for your attention, in addition to the all-important award shows. The Cannes Lions team keeps making … Read more

Truth: The New Digital Divide

Digital

This article originally appeared on Commpro In Wonder Woman, the new summer blockbuster from DC Comics, Diana Prince uses her “Lasso of Truth” to ensnare the bad guys and make them come clean. Her lasso is the ultimate weapon – nonviolent yet all-powerful. The world could use that lasso right now. “Truth” will be a recurring … Read more

H+K Hosts “China’s Age of Ambition” at 2017 Cannes Lions

How are Chinese brands breaking through markets to challenge the West? Glory Zhang, chief marketing officer of Huawei Consumer Business Group, will share with you her bold and creative ambition as part of a Chinese brand eager to take on its Western counterparts and disrupt the status quo. Join her in conversation with Fast Company … Read more

Cannes Lions 2018: A Personal View of a Global Event

Cannes Lions

Spending a week at the Cannes Lions Festival is surreal. You are on the French Rivera, in proximity to A-list celebs, C-suite execs and people offering freebies. Within this environment, it can be easy to forget why we’re there: to celebrate the power of creative communication. While our day jobs require that we focus on … Read more

“We Are All a Force for Good”: P&G on Gender Equality, Creativity and Responsibility

Gender Equality

Today Madonna Badger returned to the Cannes Lions stage to talk about Creativity and Responsibility. The festival’s biggest sensation from last year was on a panel hosted by P&G Chief Brand Officer Marc Pritchard and was joined by media legend Tina Brown CBE and Facebook COO Sheryl Sandberg. Quite the line-up. I’m always fairly skeptical … Read more