Are AI & Automation a Threat to Public Relations?

by Kavita Rao

CEO, India
December 13, 2018

Are AI & Automation a Threat to Public Relations?

Threat

Yes, it certainly does seem to me! I have been reading a lot about industries across the world incorporating Artificial Intelligence and automation in their operations. From manufacturing, driving cars, delivery services, warehousing, accounting, to the media and entertainment industry (Haven’t you heard of automated/algorithmic/robot journalism?), the words Artificial Intelligence and automation represent something unknown, … Read more

Q&A with PRovoke17 Panelist Jeanniey Mullen, CMO of Mercer

In advance of our PRovoke17 panel “Navigating Change in a New Reality,” we spoke with panelist Jeanniey Mullen (Global CMO, Mercer) about real-time communication, leveraging brand ambassadors, and what she’s most looking forward to at the summit.  How has our new reality of quicker and constant communication effected how we operate as consultants? In a world … Read more