Emoji, A Universal Language? Not Quite.

by H+K Global

August 24, 2017

Emoji, A Universal Language? Not Quite.

Emoji are a language of their own, and the native speakers fit squarely within marketing’s Holy Grail demographic: Millennials. From press releases written entirely in emoji to an emoji-fied Bible, the characters are the go-to shortcut for professional communicators of all kinds who are eager to reach young people. The very fact that 2017 saw the … Read more

Earning a Seat at the Table

Fifth Seat

A lawyer, a management consultant, an investment banker and an accountant walk into a bar… The holy grail of any CCO, CMO, or communications adviser is to have the ear of the CEO; to be considered a trusted adviser by the C-suite in an organization. And judging by recent research, the expertise communicators can bring … Read more