I was in Central America over the holidays. It was really sunny and warm, thanks for asking! I was at a new resort (golf, pools, beaches) with a fairly low proportion of North Americans/Western Europeans relative to local guests. I had to assume based on the surrounding conditions in some of the smaller villages, these locals … Read more
It’s always an honour to be recognized by our industry and peers for the innovative work that we do for our clients. But it’s especially satisfying when recognition comes from competitive disciplines for work we do that’s considered “outside of the traditional PR box.” Amidst a very competitive category, H+K Canada clinched a gold win for … Read more
H+K Canada has brought home the International Association of Business Communicators (IABC) Toronto OVATION Award of Excellence in the social media category for our work on Jacob’s Creek #MoscatoMonday program, in partnership with Corby Spirit & Wine. The socially innovative Twitter-listening campaign that took place during weekly episodes of the hit TV show The Bachelorette … Read more
H+K Canada took home some industry hardware at Canadian Public Relations Society (CPRS) Achieving Communications Excellence (ACE) Awards—snagging two BIG wins in two significant and highly competitive categories: Best Digital Campaign of the Year: GOLD H+K took home the night’s top honour for our socially innovative work on the Jacob’s Creek Make it a #MoscatoMonday campaign, in … Read more
The Canadian retail landscape is shifting with the imminent withdrawal and closure of Target. Comparisons to Nordstrom’s entrance into Canada have been brushed aside as “apples and oranges,” which is true from a variety of perspectives—audiences, product, etc. What is irrefutable, though, is that Nordstrom has learned from Target’s missteps by overstocking certain goods and … Read more
Using the KINDER® brand’s 40th global anniversary as the hook, Hill+Knowlton Canada conceived a 360-degree campaign based on its insight that capturing moments on camera is an important constant for parents. The “Unwrap a Smile” integrated campaign, which we created and led, included social and native advertising, digital content creation and app development, experiential marketing … Read more
Goldy Hyder recently spoke with Marketing Magazine about the Canadian PR industry—what’s changed, what’s inspiring and what’s yet to come. In this Portraits in PR feature, Goldy shares his thoughts on challenges the industry faces and how he helps steer H+K ahead of the curve. This article was originally published on Marketing Magazine’s website on December 16, … Read more
NEW YORK – In the digital age, corporate communications can no longer occur in silos. A company’s marketing messages must match up with its reputational goals, and the behaviour of the company is scrutinized through the lens of what it promises versus how it performs. At Hill+Knowlton Strategies, we call this alignment of promise and performance … Read more
Dimitri Gourdin appointed senior vice-president and general manager, Montreal. Montreal (October 20, 2014) — Hill+Knowlton Strategies (H+K)—Canada’s top-ranked public relations and public affairs firm—is pleased to welcome Dimitri Gourdin as senior vice-president and general manager of its Montreal office. “Throughout his international career, Dimitri has demonstrated strong business leadership and an entrepreneurial spirit. On top … Read more
Communications expert Sarah Brandon to lead corporate development group Toronto (October 15, 2014) — Top-ranked public relations and public affairs firm Hill+Knowlton Strategies Canada (H+K) is pleased to announce that Sarah Brandon returns to the firm as vice-president, national corporate development, effective immediately. Sarah previously worked at H+K in both Canada and the United Kingdom. “As … Read more
