Increasingly, consumers are putting their money where their values are. This insistence that brands embody their customers’ values has created upheaval in the business world where we’ve long been taught to keep our opinions to ourselves, but also I think this creates an opportunity for us. Three new surveys out recently say the public is … Read more
International travel is rapidly emerging as an important new trend for China’s Spring Festival holiday, with 6.5 million Chinese tourists opting to go abroad this year. China now ranks as the world’s largest outbound tourism market, with more than 130 million people venturing overseas every year. In total, Chinese tourists spend far more than any … Read more
Buckle up… are we ready to let WALL-E take the wheel? In case you weren’t paying attention, there are robots on the horizon. Some of them want to drive your car. And the horizon isn’t far off, either. Many automotive manufacturers suggest that we’ll be sharing the road with autonomous vehicles in the next three … Read more
If you work in the consumer packaged goods (CPG) sector you have probably been losing sleep lately. From activist investors to changing retail models and the speed of Chinese manufacturing, there are diverse and disruptive forces impacting the big CPG companies and the brands they sell. In the not-so-distant past, CPG seemed like a safe … Read more
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We are now live on Facebook! View here or join the conversation on our page. New Reality, Same Old Brain – Matt Battersby, Behavioural Scientist Pete Beeney, Global Agency Lead, Spotify Branding in a Screenless World Nanette Braun, Chief of Communications and Advocacy, UN Women Redefining CSR in Marketing Redefining CSR in Marketing Jessica Walsh, … Read more
