Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)

by H+K Global

October 13, 2016

Content

Can Content Marketing Succeed Without Clickbait? (The Answer May Surprise You)

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Sunset Parachute

Who hasn’t been taken in by clickbait? You’re scrolling through Facebook, and all of a sudden you see it—a headline that makes bold, vague claims about what you’re about to click on. You’ll never believe it. You’ll be shocked. You will never look at this thing the same way again. When you get to the … Read more

Strategic Storytelling Index

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Making memorable, emotional connections are at the heart of strategic storytelling. The Strategic Storytelling Index measures the emotional and intellectual magnetism of your brand stories across a scale of Wonder, Wisdom and Delight – the three attributes present in great storytelling. The data from this Hill+Knowlton Strategies research tool, based on principles within the book … Read more