As millennials take over the marketplace and consumers grow more cynical about corporate values, incorporating social responsibility and purpose into business models and mission statements is essential to success. Businesses are coming up with increasingly creative ways to improve communities and affect social change. At the 10th annual Dubai Lynx International Festival of Creativity, which took place … Read more
2018 FIFA World Cup™ Trophy Tour by Coca-Cola (Dubai + Jordan) To welcome and celebrate the 2018 FIFA World Cup Trophy Tour by Coca-Cola in Jordan and Dubai, H+K worked with sister agencies Ogilvy, UM, and Geometry to create an integrated communications campaign that aimed to create buzz and engage media, influencers, and fans with … Read more
Our annual one-day symposium would be nothing without with hardworking people who contribute their time, curiosity, and insight to the event. Here are the people of Creativity+. The preferences of millennials affects consumer trends; the want to travel, share and purchase for the now. – Sir Martin Sorrell in conversation with CNBC’s Steve Sedgwick. As … Read more
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We are now live on Facebook! View here or join the conversation on our page. New Reality, Same Old Brain – Matt Battersby, Behavioural Scientist Pete Beeney, Global Agency Lead, Spotify Branding in a Screenless World Nanette Braun, Chief of Communications and Advocacy, UN Women Redefining CSR in Marketing Redefining CSR in Marketing Jessica Walsh, … Read more
This article originally appeared on PR Week. Jess Walsh, MD of health and wellness at Hill+Knowlton London and former patient advocate, thinks it’s time to take a breather from the shiny to consider how creativity can help increase compassion and public understanding as technology runs away with healthcare. The below is an excerpt of her … Read more
Today Madonna Badger returned to the Cannes Lions stage to talk about Creativity and Responsibility. The festival’s biggest sensation from last year was on a panel hosted by P&G Chief Brand Officer Marc Pritchard and was joined by media legend Tina Brown CBE and Facebook COO Sheryl Sandberg. Quite the line-up. I’m always fairly skeptical … Read more
