When people are faced with decisions—whether it’s a life-changing choice, such as which cancer surgeon to choose, or something more mundane, such as figuring out which pizza place to visit for lunch—many need validation that they are making the right choice. If they’re thinking about spending money, they might check out reviews or ratings online. … Read more
The rise and spread of the Internet is one of the most transformative events in human history. Information that would have taken hours of diligent research is available instantly, we are connected to one another in virtual space at all times, and the computers we carry casually in our pockets and handbags can do things … Read more
Personalization is now everywhere. Over the past few years, it has transformed from a marketing objective to a larger value system that guides how we produce and consume content. The advent of big data and artificial intelligence gives business and advertisers greater access to information about their customers’ behavior online, and in turn, helps them … Read more
The vast trove of information available online is changing the way people make decisions, both large and small. Today, nearly nine out of 10 Americans say they find claims more persuasive if they are supported by data than if they are not, according to “The Transformation of Influence,” a survey of more than 4,000 people conducted by … Read more
Last Thursday, hundreds of public relations professionals converged on the renowned Chicago startup hub, 1871, to attend the 2018 PRWeek conference, PR Decoded. With the promise of “a master class on the best tools, tactics and guidelines to ensure communicators thrive in an ever-evolving digital world,” two of my colleagues from Hill+Knowlton Strategies and I … Read more
Human emotion is a very powerful thing, and it has a way of creeping into daily decision-making in all sorts of ways that we may not understand or even detect. The ripple effect of this phenomenon can be equally difficult to see yet have an enormous impact. Consider the global financial crash, now marking its … Read more
Human emotion is a very powerful thing, and it has a way of creeping into daily decision-making in all sorts of ways that we may not understand or even detect. The ripple effect of this phenomenon can be equally difficult to see yet have an enormous impact. Consider the global financial crash, now marking its … Read more
