Shopping is changing drastically. Our entire customer journey – from discovery to research to the point of purchase – has moved online and become intuitive and social. In many ways today, products find us just as much as we find them. The advents of mobile technology and social media have been crucial factors in this … Read more
WASHINGTON — Hill+Knowlton Strategies has added Soren Dayton, an experienced digital communications and public affairs strategist, to the agency’s Washington, D.C., office as a senior vice president. “Soren brings a diverse background in digital strategies, strategic communications and public affairs that will be the perfect complement to our cutting-edge digital and social offerings,” said Ellen … Read more
This article originally appeared on Commpro In Wonder Woman, the new summer blockbuster from DC Comics, Diana Prince uses her “Lasso of Truth” to ensnare the bad guys and make them come clean. Her lasso is the ultimate weapon – nonviolent yet all-powerful. The world could use that lasso right now. “Truth” will be a recurring … Read more
In recent years, the spectacular breaking of China’s digital dawn has unfolded at a pace and scale that has been unprecedented around the world. From ordinary citizens to massive conglomerates, the nation has fully plugged into the digital future, and Chinese officialdom has recognized the urgency of keeping up with its tech-savvy populace and corporates. … Read more
