As millennials take over the marketplace and consumers grow more cynical about corporate values, incorporating social responsibility and purpose into business models and mission statements is essential to success. Businesses are coming up with increasingly creative ways to improve communities and affect social change. At the 10th annual Dubai Lynx International Festival of Creativity, which took place … Read more
Regardless of what happens on the March 1st deadline for a new U.S.-China trade pact, there is no turning back from a future of electric vehicles. In the U.S., sales of plug-in electric vehicles have increased steadily since 2012 and spiked last year with sales estimated at 400,000, doubling 2017’s total. Even this, though, is … Read more
Unseating CEOs, disrupting businesses, politicizing corporate strategy, destroying products and creating new markets: The power of the public is relentlessly shaping the license to operate for organisations big and small. The expression “power to the people” has for decades been both a political slogan and cultural expression, often used to describe opposition to an establishment. Entering … Read more
If there’s one thing that business has wanted from policymakers since time immemorial, it is certainty. Just tell us what the rules are, they say, then we can plan accordingly. Not knowing what your tax rate will be, not to mention when the U.S. federal government will reopen or what exactly will happen with Brexit, … Read more
With the merger of Burson-Marsteller and Cohn & Wolfe and the absorption or integration of Ogilvy Public Relations into a new kind of holistic agency, there’s been plenty of action at WPP’s public relations firms this year. But that excitement has largely passed Hill+Knowlton Strategies by. And last week’s announcement of a restructured management team, with new roles for … Read more
H+K has been working with DAZN, the live and on demand sport streaming service. In June, DAZN announced they were taking their product to Italy with rights to 114 Serie A matches per season for the next three years after parent company Perform Group’s successful bid to secure the exclusive multi-platform broadcast rights. It was … Read more
Dave Robinson was president and CEO of Hill+Knowlton Strategies for Australia, Middle East, Africa, South and Central Asia, when he suddenly passed away in 2012. Those who knew Dave Robinson would say he could be counted on to see the other side of things, to be the devil’s advocate, to challenge the conventional approach with … Read more
Today, U.S. President Trump arrived in Beijing for the China leg of his marathon 12-day tour in the Asia-Pacific region. He will be the first leader of a major world power to visit China since its recently concluded leadership reshuffle at the 19th Party Congress last month. The Chinese government has promised that his trip … Read more
Future prospects uncertain for the homely squares One of the new features of Apple’s iOS 11 update is a quick-response (QR) code reader baked into the camera. Big news for consumers? Hardly. Since the busy little squares of black and white began proliferating in the mid-2000s — showing up everywhere from storefronts to packaging, food … Read more
