Mesmerized by the photogenic yachts and rosé bottles sized to match, it is easy to forget that the real value of the Cannes Lions Festival of Creativity happens in dark windowless rooms inside the Palais. Not only on the main stages, with Cannes’ unique parade of world class talent from the creative industries and beyond, … Read more
What this year’s Cannes Festival of Creativity made quite clear is that a great case study has nothing to do with winning. It’s the story, not the “study,” that goes home with a coveted Lion. So it’s time for us to reinvent the traditional “clinical” case study as a piece of compelling storytelling all its … Read more
Cannes, 20 June 2017 – Hill+Knowlton Strategies (H+K) launches the Shanghai Addition at the Cannes Lions Festival of Creativity. The Shanghai Addition is a new way to connect Chinese brands with audiences, cultures and markets around the world, helping them grow creatively and quickly into key geographies. The team currently works with Huawei, Honor, and … Read more
I had the loveliest chat with SoftBank’s Pepper today and I think he may have been the only robot or person in Barcelona not to say the magic phrase ‘5G’. Had Team H+K allowed ourselves to behave like our inner college student then the 5G drinking game would have seen us obliterated by 9.30am. 5G is all … Read more
Today Madonna Badger returned to the Cannes Lions stage to talk about Creativity and Responsibility. The festival’s biggest sensation from last year was on a panel hosted by P&G Chief Brand Officer Marc Pritchard and was joined by media legend Tina Brown CBE and Facebook COO Sheryl Sandberg. Quite the line-up. I’m always fairly skeptical … Read more
