Canadian Partnership Against Cancer – Let’s have a colonversation

by H+K Canada

July 11, 2013

Canadian Partnership Against Cancer – Let’s have a colonversation

To help increase awareness and improve colon cancer-screening rates, the Canadian Partnership Against Cancer’s National Colorectal Cancer Screening Network launched a campaign encouraging Canadians to start talking about colon cancer screening. The Colonversation Campaign included an important new national online resource – – to encourage conversations about screening among Canadians and encourage those between … Read more

Hill+Knowlton Toronto bolsters senior team

Jen Koster leads marketing communications group and Cathy Worden appointed VP of public affairs TORONTO, ON – March 14, 2013 – Hill+Knowlton Strategies Canada (H+K), the country’s top-rated PR and government relations firm, announces two senior appointments in its Toronto office. Cathy Worden joins the firm as vice-president of the public affairs unit, and vice-president Jen … Read more

H+K Vancouver bolsters its corporate communications and investor relations experience

Vancouver, BC – September 25, 2012 – Hill+Knowlton Strategies (H+K), Canada’s No. 1-rated public relations and public affairs firm, is pleased to welcome veteran PR practitioner David Climie to its Vancouver office as its new vice-president of communications. With more than 20 years of experience in financial communications, media relations, government relations, issues management and business development, … Read more

Plan Canada’s "Because I am a Girl" international initiative & media relations

To highlight her role as a champion of children, families and communities in developing nations, we helped position Plan Canada’s president and CEO Rosemary McCarney as a thought-leader. Our program ensured Plan Canada was a go-to source on international-development issues. Speaking opportunities led to a keynote at Ottawa’s Women of Influence luncheon and inclusion in … Read more

Marketing communications and government relations for Better Pharmacare Coalition

The Better Pharmacare Coalition (BPC) is an umbrella advocacy organization that represents more than two million patients in British Columbia through 11 patient groups. In 2010, the BC Government stated major changes were pending to the province’s generic drug pricing, and they were implementing components of recommendations by the Pharmaceutical Task Force. We developed a … Read more

Virgin Mobile brand building through innovative ideas with "Campaign For Love"

As part of Virgin Mobile’s efforts to build its brand online in the cheeky and irreverent way it’s loved for, Hill+Knowlton designed a PR campaign for Virgin Mobile Canada to promote the launch of its new “Love Button” application on Facebook. Our program included a celebrity launch event and media tour in Toronto with actress … Read more

Motorola – marketing communications and boosting sales

With the launch of its XT860 smartphone, Motorola Mobility Canada needed to engage retail sales reps to drive sales. We recommended targeting these reps on Facebook with the Motorola Insiders program, using gamification techniques and a points-based incentive program. Immensely successful, the Motorola Insiders community grew to almost 800 in-store repsacross the country, initiated more … Read more

Playing to our strength

This past June our global chairman, Paul Taaffe, was a judge at the Cannes Lions International Advertising Festival. Last year, for the first time there was a category for PR. We were all quite surprised to learn that the award actually went to an advertising firm which put together a brilliant campaign to promote Australian … Read more

The power of persistence

Years ago I wrote in one of our company newsletters that the true mark of leadership was persistence.  We were going through a meltdown at H&K at the time, and I came to the realization that sometimes in a crisis all you can do is hold on until the crisis subsides, and then slowly chip … Read more