The HSBC World Rugby Sevens Series is well underway, which means that the HSBC team is already hard at work activating the bank’s title partnership across owned, earned, paid and shared channels, with teams all over the world working hard to make each leg of the series a great success. With the first two legs … Read more
Author is Larry Krutchik, a senior vice president and media trainer at H+K Strategies U.S. This article was first published on LinkedIn. This past weekend, I had the opportunity to provide media coaching for a special group of athletes who are chasing their dreams to participate in the Olympic Games in Rio. I then celebrated Father’s … Read more
The H+K London team continues to work with OTT Sports Broadcaster DAZN as it continues to rip up the rule book and disrupt sports broadcasting. One of the major sports that DAZN broadcasts around the world is boxing, thanks in part to a strategic partnership with Matchroom Boxing that sees DAZN subscribers access massive fights … Read more
The H+K team in Dubai continues to work on all projects across the AFC Asian Cup 2019 and a key phase was the 150-day countdown – which took place in August – to the 24-nation football tournament in the United Arab Emirates. As the biggest ever sporting event that the UAE has hosted, the team are … Read more
For the 18th annual Asian Games in Jakarta-Palembang, H+K Doha and Dubai teams collaborated to bring two clients together, revealing new Team Qatar athlete apparel developed by adidas. Not only did H+K plan the launch campaign, but actually brokered the multi-million partnership agreement between clients the Qatar Olympic Committee and adidas. The work does not … Read more
H+K has been working with DAZN, the live and on demand sport streaming service. In June, DAZN announced they were taking their product to Italy with rights to 114 Serie A matches per season for the next three years after parent company Perform Group’s successful bid to secure the exclusive multi-platform broadcast rights. It was … Read more
Let’s be honest. To deliver the most lucrative fight in boxing history, there is only one currency that really matters; the currency of hype. For an industry that sometimes struggles to evidence ROI, the world of sports marketing has to view this fight as a heavenly gift. The aim is clear – generate enough hype … Read more
