Audiences Love Data, But What If They Don’t Understand It?

by H+K Global

November 14, 2016

Transparency

Audiences Love Data, But What If They Don’t Understand It?

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data decision making tools on web screen

When people are faced with decisions—whether it’s a life-changing choice, such as which cancer surgeon to choose, or something more mundane, such as figuring out which pizza place to visit for lunch—many need validation that they are making the right choice. If they’re thinking about spending money, they might check out reviews or ratings online. … Read more

Turning the Table: Q&A with The Holmes Report CEO and Editor-in-Chief Arun Sudhaman

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In the days leading up to Provoke17, Holmes Report’s Editor-in-Chief and CEO, Arun Sudhaman, sat down with us to describe the importance of trust and transparency during this shift to a fast-paced new reality. How do you prioritize the need for transparency while balancing confidentiality and the uncertainty of the political and communications landscape? I think it probably helps … Read more