The Age of Personalization: Why Curated Content Is Good For Business

by H+K Global

August 10, 2017

The Age of Personalization: Why Curated Content Is Good For Business

Personalization is now everywhere. Over the past few years, it has transformed from a marketing objective to a larger value system that guides how we produce and consume content. The advent of big data and artificial intelligence gives business and advertisers greater access to information about their customers’ behavior online, and in turn, helps them … Read more

The Value of Behavioral Science in the Communications Industry

Behavioral Science

Behavioral science is getting a lot of buzz these days. Industries ranging from banking and retail to non-profits and governments are embracing behavioral science as an effective and inexpensive way to change human behavior. What was once a fledgling academic discipline is now an industry standard with companies welcoming Chief Behavioral Officers to weave behavioral … Read more