From virtual surgery at the Royal London Hospital to digital browsing at Ikea, virtual reality (VR) is popping up in unexpected industries as the latest tool for shoppers, educators, and more. But as VR’s applications broaden, the question for many people becomes: What are we actually going to do with it in our everyday lives? … Read more
The annual Consumer Electronics Show (CES) in Las Vegas this week is set to be packed with interesting announcements from the big players of the tech scene as well as some start-up newcomers. A handful of gadgets have already made their debut at the CES Unveiled event ahead of the show’s official opening, but what … Read more
As we discussed extensively in our Creativity + New Reality event last week, mixed reality technologies are developing rapidly. As always, new technologies lead us to new opportunities, as well as new challenges. We asked the members of Creativity + New Reality’s Mixed Reality panel one question: Are there any ethical issues that mixed reality … Read more
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We are now live on Facebook! View here or join the conversation on our page. New Reality, Same Old Brain – Matt Battersby, Behavioural Scientist Pete Beeney, Global Agency Lead, Spotify Branding in a Screenless World Nanette Braun, Chief of Communications and Advocacy, UN Women Redefining CSR in Marketing Redefining CSR in Marketing Jessica Walsh, … Read more
