From Solo to Clones, Fans Rank 10 Star Wars Films by Trailer on H+K Strategic Storytelling Index

by H+K United States

May 4, 2018

Wisdom

From Solo to Clones, Fans Rank 10 Star Wars Films by Trailer on H+K Strategic Storytelling Index

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A long time ago in a trailer far, far away, Clones fell flat, generations clashed over the returning Jedi and the awakening Force, and Solo reigned supreme … for now … After viewing the trailers for all nine previously released Star Wars movies as well as the soon-to-be released 10th, a group of 250 Star … Read more

Strategic Storytelling Index

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Making memorable, emotional connections are at the heart of strategic storytelling. The Strategic Storytelling Index measures the emotional and intellectual magnetism of your brand stories across a scale of Wonder, Wisdom and Delight – the three attributes present in great storytelling. The data from this Hill+Knowlton Strategies research tool, based on principles within the book … Read more