Business continuity is vital now more than ever, however we know marketing in a crisis is complex and highly nuanced. How companies act during times of uncertainly can have a tangible impact on how they recover as we move toward the “new normal” post-COVID-19.

To help you better understand the consumer landscape during this crisis and what the “new normal” may look like, we brought together global and local experts in marketing strategy, consumer behaviour, and digital and strategic communications. We discussed key learnings, predictable behaviours, and best-in-class examples to guide brands through the current and future states.