On April 21, H+K Canada hosted Grounded in the Metaverse — a talk and Q+A designed to give our clients and partners a basic understanding of this new landscape and the potential it holds.

With speakers including Greg Gray, Creative Director, H+K Canada, Andy Hood, Vice-President of Emerging Technology for WPP, Ruby Quince, H+K UK Creative Director, and Jed Phillips and Taylor Goeman of Ink Overflow (one of the metaverse’s premier build collectives), we set out to demystify the Metaverse. Watch the full session below or you can read our six key takeaways here.