With a mandate to lead the revitalization of approximately 2,000 acres of underused lakefront lands only minutes from Toronto’s downtown core, Waterfront Toronto is responsible for the largest urban renewal project in North America and one of the most significant waterfront revitalization projects in the world.

As Waterfront Toronto’s public relations agency of record, H+K Canada has developed and implemented strategies that foster broad stakeholder support for the organization’s vision among the business community, developers, architecture and design firms, governments and the people of Toronto. We developed overarching key messages to build the foundation for consistent and compelling stakeholder communications and media relations activities, and have served as trusted advisors, providing strategic counsel for a number of complex challenges. We have helped Waterfront Toronto achieve positive and impactful media relations results related to a number of events and announcements, ranging from high-profile environmental assessment processes to the launch of major waterfront-development projects.