The sustainability conversation has fundamentally changed in the pandemic. The classic trade-off between environmental and social commitments and shareholder value has been challenged as environmental, social, governance (ESG) investments have outperformed the market. As a result of changing market dynamics, increased global regulation, and advocacy from key players like BlackRock, there’s a greater acceptance of stakeholder capitalism whereby corporations are oriented to serve the interests of all stakeholders (customers, suppliers, employees, shareholders, and communities), versus just shareholders. We’ve seen discussions about sustainability and progress broaden from a focus on the environment to include social and governance against the backdrop of the social justice movement. We’ve seen sustainable investing enter the mainstream, and a greater alignment between consumer, employee and shareholder values. Ultimately, we’ve seen a shift in values towards a cleaner, greener and more equitable future with transparency and ESG at the center of the conversation. So, what does the rise of ESG mean for communications?
Specialist Expertise: Better Impact™