Tim Luckett is Hill+Knowlton Strategies' Global Crisis Practice Lead and has 20 years of media and PR consultancy experience. He is a specialist in Issues + Crisis management and brand reputation. He has handled a number of high-profile reputational issues across a range of sectors and is well versed in designing internal and external communication strategies to help senior management tackle significant business challenges. Tim has advised on issues such as product recalls and withdrawals, deliberate contaminations, brand attacks by NGOs and activist groups, fraud, sexual discrimination, leaked documents, redundancies, avian flu, pension fund holes, blackmail, court cases, deaths in service and mergers. Tim led and coordinated a European-wide product recall following Sudan 1. He also advised and trained WorldCom on its response to corporate fraud. He has led crisis response programs for Bernard Matthews (avian flu), Northern Rock (financial collapse) and the administration of XL airlines on behalf of Kroll. He has instigated crisis preparedness programs for McCormick, Adidas, Phones4u, Federal Mogul, Astra Zeneca, HSBC, Comet and B&Q. Tim has extensive experience of running media and presentation training. In the last year he has run media training programs for: BSkyB, Conservative Party MPs, United Biscuits, Intel, HP, RFU, Gillette, Carling, Jonny Wilkinson and Andy Murray. Tim’s detailed media knowledge comes from his strong journalistic background. He was a crime correspondent on the Sunday Mirror and investigative reporter on the News of the World. He also worked as a reporter on the Mail on Sunday where he ran the Scottish news desk and covered the 1997 General Election. He also freelanced for The Sun, Today and the Evening Standard. He began his career as a sports reporter in the East Midlands. Tim has a postgraduate diploma in newspaper journalism and a degree in economics and politics.